The major elements comprising the generic destination competitiveness model helps to identify the main element success factors of destination marketing. Among the many approximate set of indicators used to determine destination competitiveness, local experiences is probably the tips. Elaborate empirical along with conceptual research highlights the relative strengths and weaknesses of different tourism destinations, which can then be used to study the impact of local experiences on the travelers and vice versa.
travel destinations discerning travelers of today’s world love exploring unique experiences each destination has to offer and go much beyond staying in the most notable suite of hotels. Choosing the best dining options and spas has otherwise become passe. No online portal may take one to the hidden nuggets of the destination except the native folks. So, to match up with the millennials’ definition of travel, you should indulge with the locals which is way beyond any packaged holiday or cookie-cutter options.
Blurring the borders of traditional definition of travel
It’s important for Travel Agents to realize that selling travel is in fact selling happiness. Imbuing travel goals based on interaction with local people makes travel more meaningful than ever before. Authenticity, simplicity, and culture will be the new watchwords driving the growth of the travel tourism sector internationally. The evolution of the complete new travel genre is based entirely on indulging in local experiences. It isn’t concerning the best luxury experience but the intrinsic local touch will definitely add magic to the vacation memory. Remember that probably the most valued luxury is experience.
Present-day culture travelers have moved beyond the familiar environs and luxuriate in the experience in itself. Clearly enough, tourists that like to break the mold are more interactive with local residents. This paradigm shift has not however, completely swept up with everyone yet. The focus of investments still remains on the traditional tourism-related components.
To create a layered travel experience, the hospitality industry is gradually promoting themselves as the portals for the neighborhood community. Although that might not be considered a necessity but local experience will definitely give a competitive advantage.
Blending national culture and heritage into luxury travel tours need careful planning and will enhance tourist’s experience. Getting certified from the federal government tourism policies which include inter-cultural education policy helps to makes the travel agents’ outset more impressive.
Counter homogenization of the travel experience is the new clause of the tourism authorities. Embracing local cultural tourism could have an impressive lasting effect on travelers with like-minded outlook. Traditional vertical distribution chains among the travel providers has given solution to complex value chains and thus in this increasingly competitive marketplace, providers have to seize every chance of competitive advantage. Collaborative advantage through local and government partnership is thus a fresh norm. Local culture and society is becoming an essential part of tourism value chain. The integrated inter-relationships between travel along with other socio-economic sectors are actually conceived as a ‘value network’.
Promoting Local Cuisine
Sustainable tourism, which is tantamount to responsible tourism, has been a major concern in the travel industry for days gone by couple of years. Exceptional local culture largely contours round the traditional gourmet industry. Trying traditional food completes the cultural connection with the area. Talking of the economic aspect, when you are eating at McDonald’s, rather than benefiting the local community, a significant chunk of it leaves the neighborhood socio-economic circle. The international traveler’s gang consist majorly the Western tourists and without much doubt, the necessity for Western food is always higher than the neighborhood recipes.
